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商品編號： 9-711-418 出版日期： 2011/01/24 作者姓名： Piskorski, Mikolaj Jan;Eisenmann, Thomas R.;Bussgang, Jeffrey J.;Chen, David 商品類別： Entrepreneurship 商品規格： 16p 再版日期： 2013/03/20 地域： United States;New York 產業： 個案年度： 2010 -
商品敘述：
The cofounders of foursquare are deciding how to respond to competitive threats and scale up the organization. Foursquare was a location-based online service that allowed users to ""check in"" to a location using an application on a smartphone. Foursquare kept track of a user''s check-ins, shared them with users'' friends, and unlocked ""Specials"" that gave users discounts at nearby locations. Within a year and a half of its founding the company had 45 employees and over 5 million users and was valued in excess of $100 million. However, many competitors, including Facebook, Twitter, and Yelp, developed competitive services requiring foursquare to respond.
涵蓋領域：
Online media;Retail;Web-enabled application;Entrepreneurship;Entrepreneurial management;Internet;Platforms;Rebates;Strategy
相關資料：
Case Teaching Note, (5-713-489), 15p, by Mikolaj Jan Piskorski;Case Teaching Plan, (9-813-010), 10p, by Thomas R. Eisenmann
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